![]() Keen to distance themselves from the accusations of “kiddie rap” and the comparisons to Kriss Kross levelled at them on the release of their debut album, 2015’s SremmLife (that they’re in their mid-20s but barely look out of their teens doesn’t help), the pair released a followup, SremmLife 2, last August. “We’re separate entities, but the big is when we come together.Rae Sremmurd burst into view in 2014 – topless, as per their signature look – with two singles, No Flex Zone and No Type, establishing their knack for a hashtaggable hook and a lite-but-hype hybrid of electro, trap and crunk. “At the end of the day, we understand that we’re Rae Sremmurd,” Swae tells Apple Music. However, unlike Outkast, these solo sojourns were less a sign of a duo drifting apart than a process of shoring up individual strengths for the greater good. ![]() Outkast’s 2003 split-personality set Speakerboxx/The Love Below provided the blueprint for Rae Sremmurd’s ambitious 2018 triple-LP package, SR3MM, which supplemented the duo’s namesake record with individual full-album showcases for Slim ( Jxmtro) and Swae ( Swaecation). But in the ever-sharpening contrast between Slim’s rugged strip-club-prowling persona and Swae’s cosmic loverboy vibe, Rae Sremmurd recall another irreverent Southern rap duo. ![]() Rae Sremmurd embraced their role as the eccentric, freaky-fashioned emissaries of feel-good hip-hop, and with their chart-topping 2016 smash, “Black Beatles,” the duo crafted an infectiously melodious trap anthem that invoked the Fab Four as a yardstick for their own world-domination dreams. the Mike WiLL Made-It imprint to which they signed). ![]() Atop a chiming Mike WiLL Made-It beat, the Tupelo-reared fraternal duo of Slim Jxmmi and Swae Lee let loose with an excitable, squealing flow that was as delightfully disorienting as their handle (a reverse spelling of EarDrummers, a.k.a. In a hip-hop landscape dominated by lo-fi mumble rappers and woozy Future-isms, Rae Sremmurd’s 2014 debut single, “No Flex Zone,” hit like the high beams of an 18-wheeler lighting up an interstate at night. ![]()
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March 2023
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