![]() ![]() At that time, the market was overwhelmed with more complex games or total crap. Later, we will talk about the business models. That is when mobile games have begun to be (successfully) monetised. The release of Flappy Bird (2013) is considered a breakthrough in the genre. ![]() Their beginnings reach to the early ’70s, but then they were called arcade games. In majority, they are one-touch or thumb slide games with a really simple user interface.Īs I mentioned above, these games are nothing new. You can play two minutes or six hours: you will learn the gameplay and mechanics instantly. They include short rounds and maximally simplified mechanics. We play these games in waiting rooms, on a bus, while queuing and during boring lectures at the university. I like to call them “waiting room games”, and that is exactly what they are. As the name suggests, hyper-casual games are derived from casual games, but they have simpler mechanics and instant gameplay. Their beauty lies in the fact that you can play whenever and wherever you want. ![]() Hyper-casual games are so addictive that you keep going back to them over and over again. While preparing to write this article, I’ve talked to some people from the gaming industry and I came to this conclusion: hyper casuals are nothing more than arcades from the ’70s and ’80s with beautiful graphics and almost unlimited access. This Free2Play model generates more than 50% of the global gaming market revenue. Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. ![]() Have you ever seen their splash screens? Do you know Flappy Bird, Subway Surfers or Jetpack Joyride? Chances are you know at least one of them. What is the most attractive thing in games? Perfect gameplay? Maybe an incredibly interesting story? Hyper-casual games do not have a story, they have little content, and yet it is one of the most addictive genres in the history of gaming. ![]()
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March 2023
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